Discover Card, 2009


Pets are among the most popular designs that customers select for their credit cards these days. At Discover (DFS), the orange tabby cat card is a top seller, according to its PR department. While card designs like this one may be appealing, it’s a troubling trend, says Robert Manning, author of Credit Card Nation. “People are picking out a card because they can have a picture of a cat on it rather than looking at the terms,” he says.
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Austin Powers TM Titanium Visa, 2000


The Austin Powers TM Titanium Visa from First USA was a big hit when first released. The sales pitch: “It's Titanium, Baby!” According to a news article at the time, its rate was 10.9 percent, compared to 9.9 percent for the plain, old Titanium Visa. But, as an enticing selling point, cardholders got a wide-screen video edition of Austin Powers: International Man of Mystery after the first use.
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University of Delaware MasterCard, 1997


By the late 1990s, over 70 percent of college students had credit cards. Many a parent was not pleased. Students, who often have little or no income, tend to rack up debt (and interest charges)—which is precisely why the credit card companies market heavily on campus. Various companies began to face criticism for placing the school logos on the card, as well as for offering slices of pizza to students who applied for accounts.
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Rolling Stones Co-Branded MasterCard, 1995


Marketers banked on the idea that customers would want cards that offered them some sort of emotional connection. It turns out, they did. In the mid-’90s, Rolling Stones fans could use this card to get discounts at selected music shops and earn frequent-buyer points to buy items from the band’s merchandise line
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Visa/NFL Co-branded Credit Card, 1989


Eventually, it became apparent to providers that the credit card could be a marketing canvas in itself. Instead of their logos occupying the entire face, in the late ’80s, Visa (V) and MasterCard began experimenting with more aesthetically appealing cards. The provider logo was reduced to a tiny stamp on the corner of the card. Organizations, like the NFL, were happy to co-sponsor the cards.
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Discover Card, 1986


The first Discover Card debuted in a Super Bowl ad in 1986. Its message: “Very few things cost you nothing to get and pay you back every day. But the new Discover Card does.” The card had no annual fee and cash-back bonuses, which became standard offerings on many cards. It also featured the image of a rising sun, one of the earliest attempts to incorporate art onto the face of a card.
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Chase Visa Card, 1984


By 1984, 71 percent of all Americans between the ages of 17 and 65 carried a credit card. In fact, the country was downright swipe-happy. By 1986, the average outstanding balance of cardholders with revolving accounts was $1,472, up from $649 in 1970.
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Master Charge Card, 1970

Here’s one corporate logo that hasn’t changed much over time. Though “Master Charge: The Interbank Card” changed its name toMasterCard (MA) in 1979, the iconic intersecting circles stuck around.
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American Express Executive Card, 1968



Through aggressive marketing and the mass mailings of unsolicited credit cards, companies were able to sign up millions of customers in a short amount of time. American Express carved a niche in the saturated market when it released the gold-colored version of its executive credit card in 1968. It was one of the first in a line of color-coded luxury cards geared toward the affluent market—a low-risk, and often heavy-spending, group. The card was simultaneously a status symbol for those high-rollers who wanted everyone to know it.

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American Express Card, 1959



Plenty of large and small players saw the opportunity in the card business and jumped in quickly. American Express (AXP) differentiated itself from other providers by offering the first-ever plastic credit card in 1959. As opposed to flimsier cards, the plastic alternative was designed to “better withstand day-to-day use.”

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BankAmericard, 1958



The first bank credit card, the BankAmericard, was unveiled when Bank of America gave out 60,000 unsolicited cards in Fresno, Calif., in 1958. Unlike in the past, when getting a loan might have meant taking a trip to the bank’s basement, this card was a ticket for anyone to spend freely and decide when was best to pay it back.

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Diners Club Card, 1951


As the story goes, 60 years ago, Frank McNamara, the founder of what's considered the first credit card, was eating out at a restaurant, and when the check arrived, he realized that he had not brought along his wallet. The embarrassing situation led him to eventually create the Diners Club card, which allowed members to pay restaurant bills monthly. The card itself was wallet-sized and made of paper and wasn't any fancier than a library card. But the idea behind it-a third party facilitating a "buy-now, pay-later" process-was revolutionary.
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Multiple Cards: Positive Sides

01. Most consumers want card that gives reward point when he or she spent dollar. So it is more possible to get reward.

02. Multiple credit cards are also a backup for you. If your parse or wallet is stolen or lost, you could use another. Last months my mother ATM card was blocked and that was her single card!

03. And also minimize possibility of identity theft and card hacking in online.

04. “You have a option to fire one bank and hire another if you don’t like the job the bank’s doing” by Bilker. And having this options you can chose lower interest rates from other bank.

05. Having multiple credit cards, you control your professional, personal and online activity easily. And you also know that, different seller accept different card.

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Multiple Cards: Negative Sides

01. you may suffer to carry for racking up debt and damaging your credit score. When you open a store CC, 20 points will reduce from your credit score.

02. When you submit an application for loan, lenders may calculate your debt to income ratio. If you have multiple, it may tough to gauge you at your riskiest debt level possible.

03. You have to pay more temptation with charge purchases if you have multiple credit cards. As your credit card balance increases, your credit utilization goes up. So it is important to reduce your cards quantity in that case.

04. If you have multiple cards but all of them are not other types of accounts then your credit score may affected. I mean, try to get it from different type credit account otherwise it will penalize you.

05. You may face difficulty to manage all of your cards. When all of them are active it will much harder to manage your monthly payments. It is easy when you have one to three but when multiple (five plus) it will hard to track, including payment due dates, interest rates, fees, and charges you’ve made.

Tip: You can use an online tool (track cards) to track all of your cards.

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Teen Credit Card: Simplicity of Trap?

Your 16-year-old has just received a major credit card with his name on it and a $1,000 spending limit. What do you think she would when you drop her off at the mall? would she have the knowledge and awareness to use it wisely?

That scenario scares most parents. it's like giving your kid the car keys for the first time while they don't really know how to drive. many teens don't know enouh about how the credit cards really work let alone how to pay for the bill, but the issuer know a lot about them and it's their potential market.

Credit card companies, keep a hawk's eye on demographics, initiating the quest for kids under age 18. one of the reason is that now there are more teens are working full- or part-time jobs and spending their own money -- as well as a little more of mom and dad's thanks to the internet business. A lot of that money is being spent online. Jupiter Communications estimates that teens accounted for $1.2 billion in Internet spending by 2002.

Card companies still have ways of branding their names on young brains. Many schools work with corporations to sponsor events. As a result, the lender might be allowed to hang a banner in the gym or stadium. Most credit card forms stipulate that the applicant must be 18 years old, but just as there is no way to ensure a mischievous minor won't sneak away to puff a cigarette or swig alcohol, there is no guarantee a credit card won't fall into the wrong hands.



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When Is The Best Time To Get A Credit Card?


An 18 years old teenager complained about being turned down by 7 credit card issuer and he wonder what he did wrong. i think the credit card issuer was doing this kid a favor by turning him down. This kid is just a teen that still need to learn how to count, spell and punctuate a sentence. Psychologically, his brain haven't ready to handle the responsibility of paying for credit and the consequencer if they don't.

Research shows that young people are more likely than older adults to max out their credit. They figure that if the bank gives them, say, a $1,000 credit line, they must be good for it. Young people are also more impulsive, and there's a direct link between impulsiveness and credit-card misuse.
Research also shows that the more information parents pass on to their kids about credit, the less credit-card debt their college-age students incur.

i think the best time to apply is on the senior year at college.
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