Discover Card, 1986
The first Discover Card debuted in a Super Bowl ad in 1986. Its message: “Very few things cost you nothing to get and pay you back every day. But the new Discover Card does.” The card had no annual fee and cash-back bonuses, which became standard offerings on many cards. It also featured the image of a rising sun, one of the earliest attempts to incorporate art onto the face of a card.
